DoreenPartridge
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Inscrit le: 23 Avr 2019
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 Posté le:
Mar Avr 23, 2019 7:54 am |
 
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ÿþChina is expected to be the biggest adidas canvas shoes market of Adidas Group. Chinese market has brought great confidence to German sportswear manufacturer, Adidas. The future China may replace the United States and become its biggest market in the world.Yesterday, Adidas release the fourth quarter's performance report, and Adidas' gross sales has been increase from the same period of last year's 2.93 billion Euros to 3.26 billion Euros, with 11% growth rate. Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros.
It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Thanks to wholesale, retail adidas casual and other businesses' double-digit growth, Adidas group's sales revenue in the year of 2011 was increased 13% than what they had expected, which reached 13.3 billion Euros, creating a new record high. Adidas had anticipated in last adidas casual shoes year's November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation's earnings per share would be added 10% to 15%.
Owing to the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region. Colin Currie, who is The Greater China region's adidas classic shoes managing director of Adidas Group, said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.
In spite of the high uncertainty of worldwide economic prospect, but owing to the group's high exposure rate and retail businesses' future enlargement in rapidly growing burgeoning markets, marketing businesses' progress will be advantageously influenced.Adidas' enlargement in Chinese market will occupy a considerable potion of native brands' market. Previously, Nike and Adidas declared one after another that they will enlarge the second and third tier markets' store construction and planed to launch out products which are more close to the second and third tier markets' adidas clearance price, therefore their spearhead are directly into domestic sporting brands' main market. The data shows the domestic brands' income in the second and third tier cities accounts for 70% to 80% of their total income. 800x600
On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits  and training suits, which all will use sustainable fabrics. |
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